RESOURCE: Proving dissemination is only one half of your impact story: Twitter provides proof of real-time engagement with the public
Especially in arts and humanities disciplines which may not have readily quantifiable economic benefits, the movement of research from academic to public discourse may be a key component of an impact statement. For REF 2014, impact is defined as “an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia.” Researchers are increasingly encouraged to share their research “beyond academia” as a way of demonstrating their contribution to society at large. Research insights may, in the first instance at least, be interesting to people in their own right even if not more instrumentally significant.