RESOURCE: How associations can use social media to build influence and increase their reach | SmartBlogs SmartBlogs
“The way for associations to grow their membership is to have a thriving open community around them where stakeholders (members and non-members, who care about what they care about) are able and willing to share the love with their individual networks. In order to do that, they need to be fully part of that community; they need to be present in the obvious outposts where their members are (Facebook, Twitter, LinkedIn…); they need to make sure their home base websites are mobile-friendly; they need to make it easy.”
Written by Brian S McGowan, PhD
Dr. McGowan has served in leadership positions in numerous medical educational organizations and commercial supporters and is a Fellow of the Alliance (FACEhp). He founded the Outcomes Standardization Project, launched and hosted the Alliance Podcast, and most recently launched and hosts the JCEHP Emerging Best Practices in CPD podcast. In 2012 he Co-Founded ArcheMedX, Inc, a healthcare informatics and e-learning company to apply his research in practice.
