PHILADELPHIA–(BUSINESS WIRE)–Impact Education, LLC (IE), a leader in continuing education (CE) for managed care professionals, is pleased to announce the launch of the audience generation platform, MC Impact: Reaching Managed Care. MC Impact has an exclusive database consisting of over 12,000 qualified managed care and other payer professionals derived from more than 130 certified activities that target important decision-makers, including Medical Directors, Pharmacy Directors, Specialty Pharmacists, and Clinical Pharmacists. MC Impact offers targeted hosting and distribution opportunities to CE providers who want to reach this unique audience and improve participation rates for their activities.

“We are pleased to partner with MC Impact and ensure that the critical educational content we are powering is broadly available to the managed care audience. MC Impact’s experience in reaching the key decision makers in managed care is unmatched.”

Activities hosted by MC Impact have on average 2500 participants and 300-400 completers. MC Impact can help CE providers create awareness for activities through custom e-blasts, targeted social media marketing campaigns, and effective search engine optimization tactics. CE providers can also leverage MC Impact’s unique learning platforms, The Managed Care Review Board™ and Conference Reporter, which were specifically designed for the managed care and payer audience.

Directing education to managed care and payer professionals requires a precise approach, one that differs from approaches employed for other more traditional health care providers. MC Impact has extensive experience generating a unique audience for activities aimed at these health care professionals that extend beyond licensed physicians, pharmacists, and nurses. Learners are classified according to their organizations, titles, and functional positions, including health technology assessment (HTA) and pharmacy and therapeutics (P&T) committee members. As the health care landscape continues to evolve, MC Impact learners are also being proactively sorted according to accountable care organization (ACO) affiliations.

In recognition of the unique opportunities to educate managed care and payer professionals, ArcheMedX, a pioneering e-learning technology and health informatics company, has selected MC Impact as one of their distribution partners.

As described by Brian S. McGowan, PhD, Chief Learning Officer at ArcheMedX “We are pleased to partner with MC Impact and ensure that the critical educational content we are powering is broadly available to the managed care audience. MC Impact’s experience in reaching the key decision makers in managed care is unmatched.”

ArcheMedX currently partners with dozens of medical educators (national medical societies, leading academic medical centers, and content distributors) to power more than 100 web-based activities available across dozens of clinical areas.

About Impact Education, LLC

IE is an independent medical education and communications company dedicated to providing high quality educational programs. IE’s mission is to develop education that improves patient outcomes in combination with increased health care efficiency and cost-effectiveness. The majority of activities developed by IE are focused on the needs of the managed care and payer audiences. IE received the Alliance for CME Award for Outstanding Collaboration. The award recognizes organizations that best demonstrate innovation or uniqueness in achieving effective CME/CE collaboration. The award recognized the successful partnership with collaborators, including the National Committee for Quality Assurance (NCQA), to implement a Performance Improvement (PI) CME initiative that has been acknowledged as a model activity. Visit www.impactedu.net.