Riis – The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
Behavioral goal achievement is enhanced when connected to new starts and temporal landmarks such as a birthday or beginning of a new month.
Fogg – A Behavior Model for Persuasive Design
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents.
