In brief, these concepts address how humans are unrelentingly irrational. As a result, our choices are often neither rational or constructive – worse yet, our everyday choices are usually just the opposite. We struggle to balance long-term and short-term benefits and risks, we are more in tune with negatives than positives when reflecting and more in tune with positives than negatives when forecasting…and this undermines our lives, moods, and careers more so than just about any other element of ‘being human’….The research behind these statements has been masterfully summarized and explored in the following works:

I love Dr. Fogg’s work because of how simple he has connected decades of research into Behavioral economics (Motivation), Adult Learning (Ability), Nudge Theory (Triggers)…B = M x A x T!

As you explore this work, it might become increasingly obvious where my ideas around learning models and instructional design are grounded 😉

I’d love to discuss this in depth, if you have any questions!